CASE STUDY IN BUSINESS STRATEGY

 

Challenge #1

A medtech company was looking for financial support to model its business and identify a go-to-market strategy.

Mission

  • Validation of the strategy
  • Market study
  • Company assets valuation (technological advancement valuation/comparison regarding the competitors in order to position the company on the market)
  • Preparation of the financial plan
  • Identification of a go-to-market strategy
  • Preparation of a business plan

Results

Redesign of the clinical process “to make the forecasts matching with the reality”, incorporation of market access strategy in order to obtain device reimbursement and realisation of an in-depth business plan to be presented to investors and scientists.

Key Success Factors

  • Strong team spirit with entrepreneurial skills
  • Project management to manage the multiple tasks to be performed
  • Shared experience with other start-ups active in the same field
  • Notable experience in the management of small biotechs
  • Significant knowledge of the sector of activity
  • Network offering a privileged access to the Belgian ecosystem

 

Challenge #2

A biotech company was looking for support and expertise to mitigate the risks on the non-core activities

Mission

  • Validation of the funding strategy
  • IP analysis
  • Technological market analysis
  • Valuation of the project 
  • Benchmarking of the pre-money valuation
  • Preparation of the business and financial plans
  • Scientific due diligence and definition of detailed assumptions for R&D

Results

Update of the business plan to be presented to investors and scientists.

Key Success Factors

  • Strong team spirit with entrepreneurial skills
  • Project management to manage the multiple tasks to be performed
  • Shared experience with other start-ups active in the same field
  • Notable experience in the management of small biotechs
  • Significant knowledge of the sector of activity
  • Network offering a privileged access to the Belgian ecosystem

 

We support successful transformation and commercialisation through:

  • Business Diagnosis and Modelling
  • Market Research
  • Go-to-market Strategy
  • Business Plan
  • Development Plan

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